Quick answer: If you’re asking “should I create an llms.txt file?” hoping it’ll get you cited more by ChatGPT or show up in AI Overviews, the honest answer is probably not yet – not before you’ve handled the fundamentals. If…
If you’re reading this, you’ve probably noticed something shifting. People aren’t just Googling anymore. They’re asking ChatGPT, Claude, and Perplexity for answers directly. The shift from Googling to asking AI models directly has a name: LLM SEO. It’s the practice…
SEO and SMO get lumped together constantly. They shouldn’t be. SEO vs SMO isn’t a matter of picking a winner. It’s a matter of understanding what each one actually builds, because they build different assets entirely. SEO earns you a…
