Nick Lucas

Editor-in-Chief and Manager at Web Juice Media. A decade at a global tech giant taught me how search algorithms actually work, and how to help teams handle the shift toward AI search. These days my job splits between SEO and GEO: I edit content for retrievability, obsess over clean data and entity clarity, and make sure the same page can rank on Google and get cited by AI. Fueled by espresso and an unhealthy interest in semantic search.